Beauty & Fashion

HL-leader of Israeli professional cosmetic products

Today I want to tell you about HL brand – Israeli professional cosmetic company.

History and family values

Company HL was founded more then thirty years ago, in 1984 by Zvika Dekel, and was called “Holy land”
In 2012, company did a rebranding, since that time everybody knows two letters “HL”
Now company owns R&D laboratories, own production lines, a studying center and boutique.
HL products are selling exclusively in beauty centers, spa and hotels.

Technology and Innovation

HL brand-its a leading brand of Israeli market and a strong player of the world market of cosmetic products. That’s why most of the products are exporting abroad.

Success of HL is based on modern technologies and innovative products that give a real results and change the life quality of the clients for the better.

The biggest capital of the company-own laboratory and staff of professional chemists.
Every day, technologists are working on new formulas and basis.

High quality products and assortment

A wide range of products includes not only lines for professional beauty care in salons, but also a series for home care.

Professional solutions for rejuvenation, lightening, skin regeneration, go along with home caring lines.

Victoria Librescu

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